Showing a property is one of the most challenging things for a self managing landlord to optimize, given the fact that they have other responsibilities outside of managing their investment properties. The worst part about this is the showing aspect of leasing is one of the most important parts to being successful. This is why optimizing your showing process is so important to managing properties.
Understanding the Riverside Market
Before discussing specific times to show a property, it’s essential to understand the Riverside rental market. Riverside, known for its sunny weather and vibrant community, attracts a diverse range of tenants, from university students to young professionals and families. The rental market here is dynamic, with seasonal fluctuations that can impact when to show your property for the best results.
The Best Seasons for Property Showings
Spring and Summer
Spring and summer are generally the most active seasons for the rental market in Riverside. The warmer weather and longer days make it more convenient for potential tenants to visit properties. Additionally, many people prefer to move during these months, especially families with school-aged children who aim to relocate before the new school year begins.
Advantages:
- Increased daylight hours for more flexible showing times.
- Higher demand as people prefer moving in good weather.
- Properties tend to look their best in spring and summer, with lush landscaping and bright natural light.
Tips:
- Schedule showings during the late morning or early afternoon when the light is best.
- Ensure your property’s exterior is well-maintained to capitalize on curb appeal.
Fall
Fall is also a good time to show properties, especially in Riverside where the weather remains pleasant well into October and November. The demand might taper slightly compared to summer, but serious renters who didn’t secure a place earlier in the year will still be looking.
Advantages:
- Mild weather conditions that are still favorable for moving.
- Serious renters who are motivated to secure housing before the end-of-year holidays.
Tips:
- Highlight any fall-specific features of your property, such as fireplaces or heating systems.
- Schedule showings in the late afternoon to take advantage of the warm, golden light.
Winter
Winter is typically the slowest season for the rental market. However, this doesn’t mean it’s impossible to rent your property; it just requires a bit more strategy. The cooler weather and holiday season can deter potential tenants, but those who are looking are often more serious and need to move quickly.
Advantages:
- Less competition from other properties.
- Motivated renters who need to secure housing quickly.
Tips:
- Schedule showings during midday to maximize available daylight.
- Ensure the property is warm and welcoming to create a comfortable viewing experience.
Optimal Days of the Week
Weekends
Weekends are generally the best time to schedule property showings. Most people are off work and have more flexibility in their schedules. Saturday is particularly popular, as it gives potential tenants time to consider the property over the weekend.
Advantages:
- Higher availability for most potential tenants.
- Allows for multiple showings in a single day.
Tips:
- Book back-to-back showings on Saturdays to maximize interest.
- Ensure the property is clean and staged well, as you’ll likely have multiple viewings.
Weekdays
While weekends are ideal, weekdays can also be effective, especially for renters with non-traditional work schedules. Early evenings after work (around 5-7 PM) are often the most convenient times for weekday showings.
Advantages:
- Less competition for attention from other weekend activities.
- Opportunity to attract tenants who are eager to finalize their housing quickly.
Tips:
- Schedule showings after work hours for better attendance.
- Consider offering virtual tours for those who can’t make it in person during the week.
Special Considerations for Student Rentals
Riverside is home to several colleges and universities, including the University of California, Riverside (UCR). If your property is located near a campus and caters to students, timing your showings with the academic calendar is crucial.
Peak Times:
- Late spring to early summer, as students secure housing for the upcoming academic year.
- Early winter for mid-year movers and exchange students.
Tips:
- Advertise showings on campus bulletin boards and online student groups.
- Highlight proximity to campus, public transport, and student-friendly amenities.
Utilizing Technology for Showings
In today’s digital age, technology can significantly enhance your property showing process. Virtual tours and video walk-throughs allow potential tenants to view the property from the comfort of their homes. This is especially useful for out-of-town renters or those with busy schedules.
Advantages:
- Broader reach to potential tenants.
- Convenience for renters who cannot attend in person.
Tips:
- Invest in high-quality photos and video equipment to showcase your property effectively.
- Offer live virtual tours where you can interact with potential tenants and answer questions in real-time.
Conclusion
Timing is a critical factor in successfully renting out your property in Riverside. By understanding market trends and optimizing your showing schedule, you can attract more potential tenants and increase your chances of securing a lease. Whether it’s leveraging the busy spring and summer months, making the most of weekends, or using technology to your advantage, being strategic about when you show your property can make all the difference.
If you have any questions or need assistance with property management in Riverside, feel free to reach out to PMI Riverside. We’re here to help you navigate the rental market and ensure your property is showcased in the best possible light.
